Brand Identity and Licensing
Christopher is well versed in licensed merchandizing and private label industry protocol. His knack for visualizing the creative initiative has been instrumental in molding and launching some of the industry's most fruitful private labels, and electrifying many already amazing mass brands.
His focus is to break the communication barriers and broaden the industry-arm's reach through biting design and tongue & groove seasonal lines; by manifesting inspiration at will and by wielding that creative drive as a tool for growth and prosperity.
"What you see is what you get; unless you make it really really awesome."
-Christopher Fitzharris
Tech and Production
Constantly seeking new ways to elevate the offer by focusing on the future tech trend and fashion edge, keeping ahead of the software curve, and maintaining a passion for product development is all part of what fuels Christopher Fitzharris' design process.
He is fluent in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, provides web ready graphics, and is constantly seeking new ways to fuse these tools with his illustration and multimedia skills. His extensive knowledge of fabric print processes, color separation, print applique, and garment fit construction provide the tools for broadcasting his creative skills.
Trend Forecasting and Inspirational Direction
Vendors often take more than a couple of quarterly seasons to develop, design, produce, and deliver their product to the consumer; therefore understanding the future demands of their targeted demographic is imperative.
The ability to seek out fashion's future paths, compile those elements into a cohesive story, and apply them to a current line is a learned skill that Christopher utilizes when attacking each new project.